Benmark Foundations is celebrating 80 years in the industry as a well-known importer and distributor of fine lingerie and corsetry.
Since 1936, Benmark has supplied UK retailers with lingerie from US and European brands, including Ivette, Elila, Dominique, Rago, Julie France, Lormar, Merry Modes, Maidenform, Lady Marlene, Goddess, Twilfit, Crown, Slenderform and Carnival.
To celebrate this milestone, the family-run business, which is based in Wembley, London, has launched a new website to showcase the collection of brands it currently represents in the UK – Ivette, Elila, Dominique, Julie France and Rago.
The website is rich in imagery, offering a glimpse into the world of these exclusive brands, showcasing a variety of solutions for every occasion, and for women of all shapes and sizes.
Benmark owner Debbie Palman commented: “It is amazing to think that family business has existed for 80 years and adapted to the evolution and advancements in lingerie, retail and technology.
The business was founded by Palman’s great aunt, Florence Marks, who moved to the UK from America in the 1930s.
“She quickly found that British women had a strong desire for the American brands that she was used to wearing and so she formed Benmark, named after herself and her husband Maurice Benjamin, my Grandfather’ s brother,” said Palman.
“Some of the first brands she brought over were Slenderform, Maidenform and Goddess. She would be so proud to know that Benmark exists 80 years on.”