The Belvia Bra from JML has won the Product of the Year award in the Women’s Clothing Category of the survey.
Product of the Year is the world’s largest independent consumer-voted survey, and recognises the year’s most innovative consumer products. The bra, which has sold over 1.5 million units in the UK in 2012, received more than 10,000 consumer votes.
The Belvia Bra uses a stretch fabric that moulds to the body and wraps around the chest without the need for hooks and underwire.
Philipp Lenz, Marketing Director of JML, said: “Our sales suggest we have an amazing product and to have it recognised by Product of the Year is a great boost. It’s wonderful to learn that over 10,000 shoppers recognize Belvia Bra as the leading innovator in our category."
CEO of Product of the Year Management, Mike Nolan, commented: “It’s encouraging to see so many brands continuing to invest in product innovation despite the tough economic climate. This year we’ve seen a trend for winning products which offer consumers extra convenience, showing that despite the downturn, we’re still willing to pay a little more to make our lives easier."
JML will update its latest television campaign to reflect the award, and will prominently feature the Product of the Year endorsement on packaging throughout 2013.