Belle et BonBon sees rise in sales after UKLA win

Belle et BonBon has announced a 60% increase in stockists and website sales since winning two prestigious gongs at the 2014 UK Lingerie Awards.

The luxury label said that winning the Boudoir Lingerie Brand of the Year and Independent Directional Brand of the Year titles at the glitzy event resulted in an “influx” of brand awareness and interest from international buyers and stylists.

“Being given such a prestigious seal of approval from the industry has boosted our confidence and resulted in very positive and productive relationships with many new outlets – online and in store – and even a bespoke red carpet request!” said founder Geri Kefford.

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“We were so pleased with the response at Salon International de la Lingerie and had over 60 meetings during the three-day exhibition. The Awards offer such amazing support and open up so many different opportunities. It’s a very exciting time,” she added.

“I’d like to thank [Lingerie Insight editor] Sarah Blackman and [UKLA event director] Andrew Martyniuk for providing such an honourable recognised platform to help new designers and independent brands.”

The winners of the 2014 UK Lingerie Awards, in association with Wacoal Eveden (now named Wacoal Europe), were revealed at the Freemasons’ Hall in London on December 3.

Tesco, which is now firmly established as a major fashion store thanks to its F&F range, was crowned Multiple Retailer of the Year, while Chantelle took home the much-coveted Lingerie Brand of the Year.

In the popular People’s Choice Awards, voted for by the public, Ultimo was named the UK’s Favourite British Designer while Debenhams was crowned the UK’s Favourite Linger Retailer of the Year and the title of the UK’s Favourite Lingerie Brand of the Year went to Gossard.

A special Lifetime Achievement Award was given out to Ann Summers CEO Jacqueline Gold. Jacqueline was singled out for her impressive career in the lingerie industry, which began at the age of 21.




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