beingU sponsors UK Lingerie Awards

Lingerie Insight is pleased to announce that lingerie brand beingU has become a Gold Partner of the 2012 UK Lingerie Awards.

The UK Lingerie Awards was founded in September, 2011. The ceremony, which took place at One Mayfair, was attended by all the top names in intimate apparel and achieved national press coverage.

Lingerie Insight editor Kat Slowe said: “Last year’s event was a tremendous success and this year the awards are set to be even bigger and better. We are pleased to welcome beingU, an incredibly innovative brand specialising in lingerie for dark skin tones, as a sponsor of the second edition.”

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Being U was launched, last year, by Sadia Sisay and Sumana Mukhopadhyay. Within months, it quickly made a huge impression on the intimate apparel market with its offering of nude lingerie for dark skin tones, designed to fit a wide variety of body shapes.

In December, 2011, Sadia Sisay joined the Lingerie Insight team with the debut of her monthly column, in which she discusses the trials and tribulations of daily life in the intimate apparel sector.

On becoming a Gold Sponsor of the UK Lingerie Awards, Sisay said: “These awards provide the only platform to celebrate lingerie talent in the UK, so as a newcomer we at beingU are honoured to be part of it.

“The team at Lingerie Insight are a pleasure to work with and have been very supportive of our brand and have welcomed the beingU concept with great excitement. So it is with absolute pleasure that we go forward as a Gold Sponsor for September 2012, a very important year for us as we launch to consumers as well as to the US.”



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