BeingU selected as 2011 PRECIOUS Awards finalist

New lingerie brand ‘beingU’ has been selected as a finalist in the Start-up Business of the Year category for the 2011 PRECIOUS Awards.

The PRECIOUS Awards celebrates women of colour in business, honouring them as inspirations and throwing their achievements into the limelight.

BeingU is a start-up business that offers lingerie which is specially designed to cater for a variety of different skin tones.

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Founding entrepreneurs of beingU, Sadia Sisay and Sumana Mukhopadhyay, announced that they are delighted to be finalists in the Start-up Business of the Year category.

Sisay said: “After years of research and development to create the perfect product, we are so pleased being U is being recognised for the revolutionary brand it is.

“We are honoured to be part of the award ceremony that rewards inspirational women of colour.”

2011 marks the fifth year for the PRECIOUS Awards and the award ceremony will be held on 29th October 2011 at the St Pancreas Renaissance London Hotel.

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