Beija London opens pop-up shop in the city

Lingerie and swimwear brand Beija London opened a pop-up store in Covent Garden in August.Lingerie and swimwear brand Beija London opened a pop-up store in Covent Garden in August.

British lingerie brand Beija London has opened a pop-up shop in Covent Garden.

The brand is presenting its complete collection of mid-premium lingerie styles at the store at 69-71 Monmouth Street.

Click through the gallery below to see inside the shop.

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Beija London was founded by Mazie Gardner and Abbie Miranda, daughters of Annie Gardner at Aura Lingerie, which designs private label collections for UK high street brands.

From Aura’s workshop in London’s Kew, the pair have created a mid-premium offering in sizes AA-G.

Their key message is that one style does not fit all and have categorised different shapes into different size groups.

The X category (sizes AA-B cup) features delicate soft-cup bras, the Y category (B-D cup) offers plunge and balcony bras and the Z category (DD-G cup) features full-cup bras.

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