Independent lingerie and swimwear brand Beija Flor will open a pop-up store in London’s Shoreditch this July.
The British brand will host a number of events at its store on Calvert Avenue, including live music, seminars and complimentary fit sessions.
The pop-up shop will open on July 18 for five weeks, but Beija Flor directors are hoping to extend their stay.
“We can’t wait to open our store in Shoreditch. We’re so excited for the opportunity to actually meet our current customers and give our future ones a chance to browse, touch and try our products,” said co-founder Mazie Gardner.
“We’re hoping that if it goes well we will be able to extend our contract and if not we’ll definitely be looking for a new location soon after this one. The dream of course will be to have a permanent shop one day.”