Behind the brand: Samantha Chang

Only recently relaunched into the UK, after an eight-year absence, the New York-based Samantha Chang collection has one simple aim: covetability, whether that’s the softest microfibre or pima cotton everyday bras or the designer’s signature babydolls, in silk and Leavers lace.

For AW13, the collection is all about mystery, with a collection of luxurious contemporary lingerie that uses colours and prints that evoke feminine mystique, with names like Mystic Rose and Blue Velvet.

Silk chiffon, silk charmeuse and mesh are the mainstay fabrics of the collection, with exquisite laces including French Leavers lace, Italian scallop lace and ultra-soft stretch lace in shades of red and blue.

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“We are very particular with our choice of fabrics and laces,” says Chang. “We choose fabrics that are soft to the touch and feel smooth on the body. In one of our newest fashion basic collections, Meet Me at Midnight 2, we have chosen to use a high-quality organza stretch band to finish all our designs, while in the HOME apparel collection, we have incorporated a trademarked, high-tech yarn called Miyabe, created by a Japanese company. Miyabe is the finest luxury microfiber yarn created today (finer than silk and cashmere). It has anti-pilling qualities and is machine washable. To the touch, the fabric is incredibly soft and supple.”




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