Behind the brand: Curvy Couture

Debuting its AW13 wholesale line at dedicated lingerie and swimwear trade show Curve Las Vegas, Curvy Couture, the lingerie brand that specialises in bras, pants and corsets for curvy women, may be set for big things.

Launched by Dora Lau, CEO, President and Founder of Dora L International, Inc., the parent company of Curvy Couture, the brand exists to provide innovative and trend-led underwear for women ranging from C-H cup and size 6-24, a market that Curvy Couture believes has been underserved in the past.

Dora Lau, who has over 20 years experience in developing bras for this demographic, is something of a pioneer when it comes to using new techniques and the latest manufacturing technologies within this specialist lingerie sector. “Technology is very important in this collection,” Lau explains.

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“For example, our Fantasy Lace bra utilises the latest hot melt technology to fuse two layers of fabric together, resulting in a design that is gorgeous and functional with smooth, lightweight and seamless support.”

This technology runs throughout the collection which is made up of a range of bras, pants and corsets featuring feminine detailing and luxe colourways.

Innovative highlights include the Whisper Soft Micro-Lined Push Up Pad, a soft, lightly lined pad that works to enhance curves without adding bulkiness which can be the case with some bra padding, and the Whisper Lite Panties which uses zero-elastic technology for a seam free, invisible finish. The pants have also been developed using featherweight microfiber that combines a high-comfort fit with light tummy support for everyday control and contouring.

Bra styles are available from 36C to 44FGH cups, pant sizes run from 6/8 to 22/24.




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