First launched in Turkey in 2007, BlackSpade has since forged an enviable reputation within Europe for its signature style of soft underwear coupled with playful touches. This season, thanks to lingerie-distributor giants Patricia Eve, the brand has been introduced to the UK market for AW13, debuting at Moda last month.
Tapping into the market for luxury-feel lingerie at affordable price points, the range is made up of neutral-coloured underwear and loungewear, designed to be comfortable enough to wear everyday but with added flourishes, including lace detailing and seasonal splashes of animal print for added-luxury kudos.
In fact, it was the camisole and knicker set from the seasonal AW13 range in brown giraffe print that proved to be a best seller at the Birmingham trade show, along with the anthracite print camisole set, proving that the brand’s target market is clearly hungry for new practical underwear solutions that maintain a luxury, feminine edge, a design element that is sometimes lost in traditional comfort lingerie lines.
Along with loungewear, Patricia Eve is stocking four main collections of Blackspade underwear for the UK market: Aura, Private, Comfort and Essentials. The Aura collection stays true to the brand’s ethos of producing high comfort garments with classic designs, including spaghetti singlets and silky laces, all featuring a high-quality cotton comfort, which is something of a design signature of the collection.
Another highlight from the four UK collections is the Private line, which consists of a capsule range of seamfree products made from soft lace and 97% superfine cotton. The collection maintains the classic comfort factor which runs throughout the brand’s products, yet uses lace detail to propel the everyday garments into something that little bit special.