New lingerie boutique Beautifully Undressed has launched today online.
Founded by Annabelle Mu’azu, whose background spans a successful 15 year career as a curator specialising in African and Diaspora art, Beautifully Undressed will not only be transactional in Europe, but will also serve as the gateway for lingerie loving women in West Africa.
In addition to supplying the high demand for luxury fashion goods from the UK and Europe, Mu’azu aims to be chief purveyor for Nigeria and Ghana, eventually expanding throughout the entire African continent.
Mu’azu said: “Lingerie is more than just seduction, it’s about empowerment. There’s nothing like having the feeling of soft silk or lace on your skin and going about your day to day life or work – no one need know, it’s your secret! It makes you feel amazing and deliciously womanly, something I am desperately passionate about providing for beautiful women of all sizes – everywhere!”
Beautifully Undressed stocks key pieces from labels such as Fleur of England, Shell Belle Couture, Mimi Holliday, Playful Promises and Kriss Soonik.
Alongside these intimates will sit carefully selected erotic accessories and toys from the likes of Fraulein Kink and Lelo.
An exclusive collection of own-brand luxury loungewear is also in the pipeline for the new e-tailer.
Prints will be produced in collaboration with some of the varied artists that Annabelle Mu’azu has worked with, offering limited and one-off luxury pieces.