Maredamare, the Italian beachwear trade fair, will open its doors in Florence this weekend.
Around 250 brands will present their SS17 collections at the show, which will take place at the Fortezza da Basso, a fort inserted in the 14th century walls of the city.
Notable exhibitors include Chantelle, Andres Sarda, Freya and Maryan Mehlhorn.
The event is also launching an online platform, Mare D’Amare Digital, to allow buyers who are unable to attend the show to enjoy it virtually.
Online visitors will be able to browse collections and enjoy live fashion shows and seminars.
The fashion shows will feature Lise Charmel and Parah, as well as creations by future fashion designers.
The fair will also present fashion trends for SS17 based on a study carried out by event organisers and trend researchers at 5FORECASTORE.
Maredamare will take place from Saturday, July 23 to July 25.