Baywatch-inspired swimsuit among most searched for fashion items of 2017

Brands and retailers have developed their own version of the Baywatch swimsuit.

The iconic red swimsuit made famous in 90’s TV show Baywatch was the most searched for swimwear style of 2017, a new study has revealed.

Searches for the scoop-neck fashion piece increased 200% on 2016 following the release of the Baywatch film in May 2017, according to The Year in Fashion Report published today by online fashion search platform Lyst.

Other fashion items that experienced a rise in searches in 2017 thanks to cultural events, Netflix shows and blockbuster movies include yellow dresses, made famous in the Oscar-winning film La La Land, and a dinosaur hoodie worn by Dustin in Stranger Things.

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Lyst tracked more than 100 million searches this year from 80 million shoppers, crunching queries and results split across 5 million fashion products from 12,000 online stores to create The Year in Fashion Report.

Along with the most searched for fashion items, the report also reveals the most wanted trends, designers and products of the year, plus the influencers and moments that made us want them.

Swimwear by New York designer Lisa Marie Fernandez, for example, was ranked number five in a list of the 10 most searched for fashion items on Instragram. 

The most popular colours of the year were black, white, navy and grey, but more daring hues, including fiery red, bubblegum pink and canary yellow also proved a big hit in 2017.

Meanwhile, the most popular patterns, prints and fabrics of the year were gingham, velvet, dark florals, plaid and palm leaves.

In a separate report published in September, Lyst said that searches for velvet lingerie had increased 51% in the UK market.

The trend was thought to have been driven by Victoria’s Secret Pink, which teased the launch of a new range of velvet briefs on Instagram that month.

The most influential celebrities of the year were singers Rihanna and Selena Gomez, model Bella Hadid, newly-engaged Meghan Markle and the Duchess of Cambridge.



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