Bassoni and sister brand Little Minx have appointed Jerry Cross as their new agent for the UK market.
Cross, a former account manager for Lepel and Charnos, and head of sales for Moontide, will head sales across the bulk of England, covering the region south of Lancashire, including London and the south of Wales.
Basoni UK sales manager Judy Hull said: “As of today Bassoni & Little Minx UK are delighted to welcome on board Jerry Cross as our new agent in England.”
“Our customers are delighted. The phone has been ringing off the hook.”
Operating since 1999, Bassoni International is a manufacturer and wholesaler of intimate apparel, currently supplying over 300 boutique stores across Australia, New Zealand and the South Pacific, as well 190 to 200 boutiques in the UK.