Internet lingerie retailer Bare Necessities has announced announced a partnership with The Breast Cancer Research Foundation (BCRF) to raise money through sales of bras and lingerie to support breast cancer research.
As a Corporate Alliance Partner of BCRF, Bare Necessities has agreed to donate a minimum of $10,000 to BCRF in 2011.
The online retailer donated over $16,000 in 2010 by making a contribution for every bra sold during the month of October, and the company plans to exceed that figure through various online campaigns, this year.
To launch the 2011 partnership and help raise awareness for BCRF, Bare Necessities will give one Facebook fan two tickets to an exclusive concert performance by Sting and Sir Elton John at BCRF’s annual Hot Pink Party fundraiser on April 14. The following day, Bare Necessities will launch its Mother’s Day campaign, in which the company will donate $5 to BCRF for every order containing a style from the Mother’s Day gift boutique on BareNecessities.com.
Bare Necessities vice president of e-commerce Jessica Jackson said: "We are proud to solidify our partnership with BCRF… They are such a great organisation to work with, and they really have impressed us with their unwavering dedication towards trying to find a cure for breast cancer."
The Breast Cancer Research Foundation president Myra Biblowit said: "The Breast Cancer Research Foundation is honoured that Bare Necessities shares our vision of a world without breast cancer."
Bare Necessities is reportedly among the 70 largest online apparel retail websites and second only to Victoria’s Secret among online lingerie retailers. The flagship site, www.BareNecessities.com, was launched in 1998, and features bras, shapewear, hosiery, swimwear, lingerie and underwear from more than 120 brands, including Bali, Chantelle, Wacoal, Spanx and Wolford.