Bar Refaeli scores ace with under.me

Bar Refaeli’s has proved that she is determined to become a big hitter in the underwear market by releasing a promo of herself playing tennis in her intimates.

The video, titled Under Pressure, has been published on YouTube to publicise the model’s debut underwear range.

Designed by Bar Refaeli, the new everyday range aims to take underwear back to basics.

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Launching exclusively on the brand’s website, www.under.me, the collection includes briefs, bras and vest tops for women in black, white, grey-melange and nude.

The men’s line incorporates range of briefs and vest tops in black, white, grey-melange and charcoal.

On the launch, Refaeli said: “It’s been fantastic to be involved from the very beginning; designing what I believe is a premium yet affordable underwear range that is simple, comfortable and stylish. I, like a lot of people, look and feel my best when I’m comfortable. Underneath my clothes is the real me and I want the underwear to compliment my figure not steal the limelight.”

View the new video promo for the collection, featuring Bar Refaeli, below:

 

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