Baci Lingerie terminates US partnership

Baci Lingerie, a leader in affordable luxury, announced today it has officially terminated their exclusive distribution agreement with Avelli Inc. for distribution in the USA.

The two companies reportedly signed a Termination and Settlement Agreement, which effectively terminated Avelli Inc. exclusive distribution agreement and rights under Baci Lingerie for the country.

Baci Lingerie will no longer supply or ship any products to the former partner and will transition operation in the USA to the largest distributor, who it claims has the logistical capabilities and infrastructure to deliver Baci Lingerie in the proper manner.

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Baci Lingerie chief operating officer Robert Rosen said: “We are extremely disappointed in the termination of our former partner in the USA but at the heart of every partnership there must lay a fundamental trust which was broken and damaged by Avelli Inc. and we could no longer continue to do business with them.

“We will continue our pursuit of providing affordable luxury and plan to grow with our new partner. We have learned a great deal in the past 12 months and plan to use that experience to ensure that customers and retailers receive a smooth transition and the service they deserve.”

Baci Lingerie will debut and be taking orders for immediate shipment of the Black Label collection at the upcoming International Lingerie Show.

The company’s new partner will be known as Baci Lingerie Brand Owner USA, located at 9663 Santa Monica Blvd. Suite 1100, Beverly Hills, CA 90210. The contact person is Erik Alexander, whoc can be reached at ea@bacibrandusa.com.

Baci Lingerie Brand Owner USA will also continue to sell the White Label collection and eyelash collection, as well as introduce Dreams by Baci Lingerie, a new bedtime costume collection, later this year.

To ensure a smooth transition in the USA , Baci Lingerie has said that it will be working extremely close with the new partner to make sure all customers know how and where to order and that all requests are handled in a timely and professional manner.

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