Baci Lingerie signs new partner in Mexico

Baci Lingerie has signed an exclusive partnership agreement with Love Stores S.A de C.V. to open mono brand stores and distribute Baci lingerie throughout Mexico.

The agreement guarantees to open a minimum of 50 Baci Lingerie mono brand stores in the country, with the first store opening within the next two months.

Love Stores S.A de C.V. will be doing business as Baci Lingerie Mexico. The company reportedly already has 50 successful stores of its own and is expanding year on year.

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Baci Lingerie director of brand communication Joy Menon: “Baci Lingerie Mexico already has an impressive track record with opening its own retail stores. It is a well-established, well-respected, and are very in-tune with the Mexican market.

Menon added: “We have had our sights on Mexico for some time now and believe that Baci Lingerie is the perfect brand for such a country. We are very excited to find a great partner and look to build a very strong brand in Mexico."

Baci Lingerie Mexico chief executive Uriel Valdez said: “We are very excited to be partnering with Baci Lingerie… We can’t wait to incorporate Baci Lingerie with our other successful brands. We know that Baci Lingerie is going to propel us to the top of our market.”

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