Baci Lingerie signs largest distributor in UK

Baci Lingerie has announced that it has signed an exclusive distribution partnership agreement with ABS Holdings, the country’s largest adult wholesaler, to launch the brand in the UK in the New Year.

The agreement also includes a commitment to open a minimum of 50 standalone Baci Lingerie stores, set to generate a multi-million pound annual sales turnover.

ABS Holdings will trade as Baci Lingerie UK Ltd. and will distribute Baci Lingerie through its wholesale division, as well as through its own retail stores.

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Baci Lingerie chief operations officer Robert Rosen said: "Baci Lingerie was seeking a partner who not only has the logistical capabilities to distribute all of our brands and products, but who also shares our goal of becoming no.1 in UK in the lingerie market.

“As a market leader already with 32 of their own stores, ABS Holdings’ retail experience made them a perfect match for our mono brand store concept…With the ability to open stores quickly and their experienced retail knowledge, Baci Lingerie should dominate the UK market in very little time.”

ABS Holdings chief executive Tim Hemming added: “We’re delighted to be partnering with Baci Lingerie, and very much looking forward to launching the brand to the UK trade in the New Year.

“Baci Lingerie is taking the international market by storm at a breath-taking pace. The product choice is immense, featuring exciting, sexy, and sophisticated designs at an unbeatably low price point.
The garments, packaging, point of sale materials and merchandising are incredibly aspirational and luxurious, easily rivaling the most prestigious European lingerie brands…We can’t wait to take delivery in February.”

Plans are also currently afoot to create a dedicated Baci Lingerie showroom at ABS Holdings’ headquarters in Bournemouth.

In the past eight months, Baci Lingerie has signed with 17 partners. By February 2011, the brand will be available through selected high street and on-line retail outlets in countries including the USA, Australia, New Zealand, South Africa, Canada, Austria, Germany, Russia and now the UK.

In the past 14 months, Baci has invested millions of dollars in photo-shoots and the marketing of its second collection – the ‘Black Label Collection’.

The range will officially debut worldwide in January 2011 at the Salon International de la Lingerie 2011 show and later in March 2011, at the International Lingerie show in Las Vegas.

Baci Lingerie will seek to meet additional partners and develop new relationships at the events. Distributors and retailers can contact sales@absholdings.com to book an appointment to view the range.

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