New brand Baci Lingerie has signed an exclusive strategic distribution agreement with Sensualove, one of Spain’s largest wholesalers.
The agreement guarantees the launch of at least 75 Baci Lingerie mono brand stores in the country within the next five years, with the first two opening this year.
Sensualove, which will be doing business as Baci Lingerie España S.L, is reported to be a ‘highly recognized brand’ in the Spanish market and designs, produces, distributes and markets its products through multiple channels, such as its network of self-owned stores, franchised stores and its website.
Baci Lingerie director of international sales mono brand stores Dominik Jaddou said: "We’re very proud and excited to enter Spain’s market, the success of this expansion will certainly be based on the partnership between two companies that share the same concept of affordable luxury.
“We found that Sensualove is a market leader already with their own stores and retail experience made them a perfect match for our mono brand store concept. They are extremely professional and run an amazing retail business in Spain that will only grow and become stronger with the addition of Baci Lingerie.”
Sensualove plans to open the first Baci Lingerie mono brand stores, this summer, in the heart of Barcelona’s ‘most fashionable shopping area‘, Rambla Catalunya, and is already planning the opening of future Baci Lingerie mono brand stores throughout Spain.