Baci Lingerie opens flagship US Showroom

Baci Lingerie has opened a new flagship US Showroom in the heart of the Miami Design District.

The showroom is the realisation of Baci Lingerie’s affordable luxury motto, and is home to all of the brand’s fixtures, concepts and products.

The showroom was developed exclusively for the purpose of catering to mono brand store owners and to serve as the ‘ultimate’ tool for Baci Lingerie brand owners and potential partners.

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All of the unique and specially designed fixtures, music, scents, point of sale materials, and merchandise are on display.

The showroom also demonstrates how to best display new products, utilise Baci Lingerie marketing and advertising concepts, and how to best represent the brand overall.

Mono brand store owners will be encouraged to use the showroom as a tool to sculpt their own mono brand stores.

Baci Lingerie has 20 mono brand stores currently open and 1,350 signed licenses for stores worldwide.

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