Baci Lingerie launches in world’s largest mall

Baci Lingerie has opened its UAE flagship store in Dubai Mall, the world’s largest shopping centre.

The new outlet, featuring high ceilings and a dramatic glass exterior, is Baci Lingerie’s largest store to date.

Last year, Baci Lingerie signed an exclusive strategic distribution agreement with United Fashion House to open mono brand stores and distribute Baci Lingerie throughout the UAE.

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United Fashion House is set open minimum 10 Baci Lingerie mono brand stores in the region, the first of which will open in a mall in Abu Dhabi in the middle of September.

United Fashion House general manager Manda van Niekerk said: “It was an amazing achievement to open the largest Baci Lingerie store in the largest mall in the world.

“Lingerie is a fast growing market in the UAE and I believe that Baci Lingerie will fulfill all the demands of our local customers. It’s a beautiful shop with a unique concept and I have every confidence that we will do very well in the UAE.”





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