Miami based Baci Lingerie is launching its Black Label Collection in the UK later this month.
UK distributor ABS Holdings will be taking delivery of stock later this week. The products will be available through a series of the brand’s highstreet customers, including Next, Littlewoods and Very.co.uk.
The Black Label Collection includes everyday basics such as strapless bras, thongs and babydoll nighties and also more exotic, ´special occasion´ pieces like animal print teddies and fishnet body stockings.
The Black Label Collection claims to emulate the European-chic styles of La Perla and Agent Proveocateur, but at prices up to 95 percent lower.
Although slightly higher priced than its debut White Label Collection, prices remain competitive. Bras start at just £4.47 (rrp £13.00), briefs from £2.10 (rrp £6.00), negligees from £6.20 (rrp £18.00)and bustiers for £9.36 (rrp £25.00).
In less than a year, Baci Lingerie has signed with a total of 17 partners, including ABS Holdings in the UK. By March 2011, Baci Lingerie will be available through selected high street and on-line retail outlets in countries including the USA, Australia, New Zealand, South Africa, Canada, Austria, Germany, Russia and the UK.
ABS holdings is the exclusive distributor of Baci Lingerie in the UK and will trade under the name of Baci Lingerie UK. Plans are currently afoot to create a dedicated Baci Lingerie showroom at its headquarters in Bournemouth.