Baci Lingerie launches $20m Black Label collection

Baci Lingerie has announced the official worldwide launch of its second collection, Black Label, which will be exhibited for the first time at the Salon International de la Lingerie trade show this month.

Three years and over $20 million (£12.8 million) has been invested in the collection, for which the lingerie photo shoot was one of the most expensive ever. A sneak peak of the new collection can be seen on the brand’s website.

Baci Lingerie COO Robert Rosen said: “As the main sponsor of the Salon de la Lingerie show we felt that this is the perfect platform for us to launch our Black Label Collection and display it to the world.”

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He added: “Our second collection had a total budget of $20,000,000 and will include over 500 new styles of beautifully and sophisticatedly designed lingerie. The Black Label collection will have a high end lingerie styled theme, similar to European chic style, for 95 percent lower prices than other brands such as La Perla and Agent Provocateur.

“We designed the Black Label Collection to create an entirely new category of lingerie. This new category of extremely high end designed lingerie for extremely low price will definitely revolutionize the industry."

For Baci Lingerie’s first 500 piece collection, each piece was shot so it would have its own setting with front and back pictures, and in video format. A total of 1100 pictures and 550 videos will debut with the new Black Label Collection

For the photo retouching alone, Baci Lingerie invested more than 5,000 hours, whereas the shooting alone had a budget of over $5 million (£3.2 million), plus printing costs of $3 million (£1.9 million) for 50,000 Black Label Collection books which weights over 6 kg. Managed by an Italian production team, the $5 million (£3.2 million) photo shoot was held throughout three castles in Southern Germany, UK and France.

Baci Lingerie will be looking to meet new partners and develop new relationships at future upcoming shows, such Salon International de la Lingerie this January and Moda in February.

Baci Lingerie also has a mono brand store concept. If retailers are interested in becoming part of the Baci Lingerie mono brand store in their country, they can email the company at to obtain more information and get in contact with its partners in their respective countries.

Read the full interview with Robert Rosen in the January issue of Lingerie Insight.



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