Miami–based Baci Lingerie is releasing its first sub-collection of faux eyelashes, this June.
Having already secured over 80 high street and on-line retail customers since its February launch – predominantly in the fashion, lingerie and adult sectors – Baci Lingerie UK distributor ABS Holdings will be rolling out its lashes to new and existing customers.
The company is waiving its standard minimum order to allow buyers who order on-line a taster of the range at minimal cost. This offer will extend until the end of June.
The eyelash sub-collection features 211 styles of re-usable eyelashes, designed for ‚maximum ease of use‘. Every eyelash is manufactured with hair-like fibres in exotic colours.
UK trade prices will start at just £0.60 pence per pair, with RRP’s from around £2.99. Baci Lingerie UK has also introduced a Starter Pack comprising a total of 144 units showcased in a counter display spinning unit for £179.32 – plus £40 of free stock after a spend of £400.
Each of the 211 styles of eyelashes has been photographed in its own setting, with pictures shot from a variety of angles, as well as in video format.
Each style will have its own video clip detailing the correct procedure of how to apply and put on the eyelashes.
Production team chief designer Emilio Brevetti said: "Forget all you know about eyelash extensions.
“These are not your standard eyelash extensions… Advanced design such as feathering, layering and facial lighting have been developed to emphasize eye colour and enhance facial features. No company in the world has this many styles along with a photo production of each one."
Baci Lingerie UK head of sales Mike Flay added: “Faux lashes are big business, with the trend for exaggerated lash styles and statement designs following in the wake of catwalk and celebrity icons such as Lady Gaga, Katy Perry Cheryl Cole. The Baci collection is stunning – both fashion and beauty retailers will love it, and customers will be blown away at the low prices. We think salon customers will buy lots of different styles for nights out and for different occasions as a spontaneous purchase. They are fun, fashionable, the packaging and point of sale is great, and most styles come in at under £5”