American brand Baci Lingerie has announced an innovative retail competiion to celebrate the launch of its latst collection.
The Dreams Display Retail Contest invites retailers to submit photos via social media of their most creative in-store displays using Baci products. The retailers are then encouraged to share these images on social media, through a bespoke Facebook app, with the winner being voted for by the public.
The contest is running concurrently with the brand’s consumer campaign ‘#BaciSelfie’, and is designed to promote their latest collection, ‘Dreams Volume 3’ – the thrid wave of their award-winning role-playing costumes range.
For more information, head to the Baci website: www.baci.com