After a short spell in London, Ayten Gasson Lingerie has returned to its birthplace of Brighton.
The label was originally launched in the summer of 2005, with all designs and production taking place in a one bedroom Brighton flat.
Since its formation, the label has steadily grown and now works with manufacturers based in Wales, Nottingham and London.
Ayten Gasson’s return to the south coast signals a new chapter for the luxury brand, which will soon be opening its own boutique on the south coast.
The move will not affect the label’s existing luxury stockists throughout the world.