Ayten Gasson launches new wholesale website

Ayten Gasson, a luxury brand specialising in UK made and ethical silk lingerie, has launched a new wholesale site that will allow buyers to view and order current collections, as well as preview upcoming ranges.

The site clearly indicates all the information buyers would need such as available sizes, RRP, quantities on hand and related products to make ordering ‘effortless’.

Designer Ayten Gasson said: “I have noticed a considerable change in the buying habits of not only our loyal stockist but of new start up boutiques. The current climate means that buyers are apprehensive about pre ordering large amounts of stock for the following season. Instead, boutique owners have approached me asking what I offer for immediate delivery.

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“Following conversations with a selection of my main stockist, I decided the best option for all would be to introduce a wholesale site and limited edition ranges throughout the season.”

The Spring Summer 13 collection, which will be launched in shops in January 2013, will introduce the labels first ever Classic range.

Featuring key styles from previous collections, such as the silk bed jacket and bias cut silk slip, the pieces will be available to order throughout the year.

In addition to this, Ayten Gasson will launch limited edition ranges which will include ethical organic silk pieces and more fashion lead styles.

All upcoming ranges can be viewed on the wholesale site, where delivery dates and quantities will be listed.

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