Ayten Gasson is launching its first boutique shop in Seven Dials, Brighton.

Alongside the luxury silk lingerie the company has become known for, Ayten Gasson will stock a range of gifts from a variety of independent UK businesses that share the same environmental ethos and business ideals.

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The new Ayten Gasson shop will open its doors for the first time this Saturday, with 20% off everything in store for the first week to mark the launch.

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The luxury lingerie label was launched as a business in the summer of 2005 and has gained recognition for its beautiful collections and support of the UK fashion industry. Every piece from each collection is designed and made in the UK.

Owner and designer, Ayten Roberts, said that with the opening of its first shop, the company will be aiming to continue to support UK businesses and interact with customers on a day to day basis.

“I am so excited to be opening our first shop and I’m particularly looking forward to introducing new customers to our beautiful designs as well as other businesses highlighting British made quality products,” she said.

Ayten Gasson uses English lace sourced from companies based in the UK to support the few people still manufacturing. Lace is also sourced from UK lace mills that are still able to produce their designs in the UK, such as Cluny Lace, who designed and made the lace used in Kate Middleton’s wedding dress in 2011.