Independent lingerie boutique Ayla Rose has overhauled its ecommerce site as part of its long-term growth strategy.
The Cheshire-based retailer worked in collaboration with fashion photographer and creative director Tom Fraud, to launch the website.
Fraud was appointed as in September to handle the retailer’s marketing activities as it strives to expand on a global scale.
The site features new AW15 campaign imagery shot by Fraud, a simple payment method and a full list of the luxury brands that Ayla Rose carries.
Swedish supermodel Missé Beqiri, the new face of Ayla Rose, appears in the images wearing lingerie and sleepwear by Gilda & Pearl, Holland Street, Bordelle and Fleur of England.