Ayla Rose appoints Tom Fraud as creative director

Independent lingerie boutique Ayla Rose has appointed a new creative director to drive the brand forward.

Fashion photographer Tom Fraud will handle the retailer’s marketing activities as it strives to expand on a global scale.

Commenting on his new role, Fraud said: “My aim is to focus on the brand and how it is seen worldwide. We are working on a killer campaign and new website which will be launched soon. Watch this space.”

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Ayla Rose, based in Alderly Edge, Cheshire, was founded by Juliet McLeod in October 2013.

The store carries luxury brands including Bordelle, Holland Street, Paloma Blue, Eberjey, Fleur of England, Something Wicked and Made by Niki.

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