The velvet trend will continue to build momentum in AW18, after attracting the attention of UK shoppers over the last six months.
Spotted on catwalks around the globe towards the end of 2016, this quintessentially 90s trend is taking the fashion industry by storm and making its mark on the intimate apparel sector.
Made from cotton, silk or synthetic fibres, using a special weaving technique, velvet will be seen everywhere in AW18, and in every manner possible.
Scroll down to view some of the brands that are incorporating velvet into their collections for AW18 and discover why they love using this iconic material in their designs.
French brand Huit has superimposed stretch velvet on stretch tulle to create a wave motif on this elegant body. “The soft material makes the colours more intense,” the brand said.
Superbe, another French brand, has designed its high-waisted La Douce range in striking emerald velvet for AW18. “It’s an incredible material, even if it requires a lot of precision in its cutting and mounting. Velvet is a noble, warm and soft material. It perfectly embodies a woman in love,” the brand said.
London-based independent label Undress Code has worked velvet into its entire collection – kimonos, shirts and lingerie sets. “We had fun with all of the possibilities which velvet offered us (forms, cut outs, textures, lighting etc,” the label said. “It’s so soft to touch that you don’t want to take it off.”
German brand Simone Wild launched a brightly-coloured velvet sock range in 2016 and presented the results at Salon International de la Lingerie last month. “I love this material. It has a strong personality which reflects colour in different ways depending on the lighting. It instantly makes all of my products elegant, comfortable and unique. Velvet has exceeded simple trends – it’s a state of mind,” the designer commented.