Lingerie retailers might be wise to boost their stocks of 36DD bras after it emerged that it is now the UK’s most common bra size.
According to the Great British Bra Survey, a campaign that aims to identify consumer attitudes towards the lingerie industry, the average bra size has increased from a 36C last year.
More than 2,000 women took part in the survey, with respondents spilling the beans on their bra sizes and habits.
The data collected also highlighted some regional discrepancies in terms of lingerie. It showed that Geordie women are more likely to be a B cup, while women from Wales and the Midlands are an average cup size of a C.
In terms of colour, the majority picked out black as their preferred tone, as it made them feel sexy and the colour keeps longer in the wash.
The average woman in the UK has around eight different bras in her wardrobe, while more than 50% of women said they like to go without a bra every once in a while.
Nicola Rodney-Crook, managing director of retailer Bras and Honey, which sponsored the survey, said that it wasn’t all good news though.
“When exercising a whopping 40% of [women] do not wear a sports bra, while 60% admitted to never being fitted for a bra, or can’t remember when their last fitting was. [They] also claimed that the fit of a bra is the least important factor when buying a bra, with a meagre 1% buying a bra for fit.”
Rodney-Cook added that after analysing the results of the survey, Bras and Honey would focus on trying to educate customers moving forward.
“Women are becoming more confident about what they want from their bras, but there is a lot of work to be done on how we look after our bras and breasts,” she said.