Australian lingerie retailer Honey Birdette will open its first UK boutique in London’s Covent Garden later this month.
The 825ft2 store will open at 56 Long Acre, close to Zara, All Saints, Ben Sherman and French Connection.
Eloise Monaghan, creative director of Honey Birdette, said she hopes to empower and entertain the women of London with her lingerie collections.
“The idea for Honey Birdette started over a glass of champagne while I was living in London. It is only natural that Covent Garden has been selected for our UK launch,” she added.
Honey Birdette will be the second international brand to open a London store this month.
Last week, Lingerie Insight reported that Dutch underwear brand Love Stories has opened its first UK store at 4 Hanbury Street in Spitalfields.
Honey Birdette has 45 boutiques in Australia today, a rapidly growing online business and over 115,000 social media followers.