The August 2017 edition of Lingerie Insight is available to read online!

The latest edition of Lingerie Insight is now available to read online, featuring the latest business news, industry interviews and trends features.

The August issue kicks off with the biggest stories in the intimate apparel sector, including the news that Sloggi will launch its popular ZERO Feel range in the UK and a premium sub-label for SS18.

Our Front section also covers the announcement that Jockey has teamed up with Urban Outfitters to create a branded collection of underwear inspired by intimates styles of the 1980s.

Story continues below

And we reveal that Triumph will close all of its own-brand retail stores by the end of September, with plans to replace them with concept stores in more profitable locations.

Taking the interview spotlight this month is John Lewis lingerie buyer Nancy Szachno-Dressel, who the discusses the challenges and opportunities facing her department today, from competing with other high street stores and increasing the retailer’s share of the market to deciding on which brands to stock and growing own-brand.

Over the page, we turn our attention to fuller-bust lingerie in a feature that reveals consumers’ favourite large-cup styles. This ties in perfectly with an industry discussion on whether or not the widely-reported statistic that 70-85% of women are wearing the wrong bra size is an urban myth.

Our cover star this month is heritage brand Naturana. After restructuring its sales team and adding new product categories to its offering in the last 12 months, the company is now focusing on strengthening its relationships with key retail partners. Turn to page 25 to find out more.

Other highlights in the August issue include an interview with Wacoal Europe brand director Laura Simon, who discusses the company’s brand refresh, and a debate on the positive trends that are driving growth in the post-surgery lingerie sector.

CLICK HERE to read the August edition of Lingerie Insight.



Related posts