French lingerie label Aubade has approached De Montfort University’s Contour Fashion school to devise a new concept for the brand, with a British twist.
Third-year students have been asked to design six outfits applicable to the luxury brand, retaining its association with sensual lingerie for the premium market.
They should retain the essence of Aubade’s French style, but also inject British handwriting with a “tantalising twist”, according to project brief.
The designs will then be entered into a competition and the winner will spend six months in Paris working with Aubade.
Lectra, a supplier of CAD/CAM equipment, will film the project and a final video will be shown at Salon International de la Lingerie in January, and on the DMU and Moda websites.
Commenting on the project, Gillian Proctor, subject leader for Contour Fashion at DMU said: “The combination of these two notable French companies underline the confidence in the quality and creativity of the students applications and great news for the course’s international presence in the intimates industry.
“The students are thrilled to have this opportunity to launch their final year of study and prior to their final collections, which will showcase in London in June.”
Collections should include a bra and brief set with a third element to accompany it, such as a waspie or negligee, to create a hero piece.
Students have been asked to pay particular attention to trends, colour and fashion-forward silhouettes.
Work will be preselected by their peer group prior to presentation to a panel of notable Aubade and Lectra professionals who will fly in from Paris on December 3.
The final selected work will be presented on live models to the panel via verbal presentations.