Aubade names DMU design competition winners

Two Contour Fashion students from De Montfort University have secured work placements with Aubade after impressing the French brand with their lingerie designs.

Ellie Balwako and Hannah Jones will spend six months working with the brand in Paris, starting this summer.

The final-year students were tasked, along with their peers, to design six outfits applicable to the luxury brand, retaining its association with sensual lingerie for the premium market.

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On December 3, their work was presented on live models to a panel of professionals from Aubade, DMU and CAD/CAM equipment supplier, Lectra, before the winners were chosen.

Balwako and Jones impressed the panel with their bra and brief sets, which retained the essence of Aubade’s French style, while injecting British handwriting into their creations.

The students paid particular attention to trends and fashion-forward silhouettes.

Aubade global brand director Claire Masson commented: “This is the story of a wonderful project between Lectra, De Monfort University and Aubade. It is a true exchange between professionals and students. We are very pleased to welcome and to work with young talent who bring a fresh eye and their unique personalities to the Aubade team.”

Contour Fashion programme leader and principal lecturer Gillian Proctor added: “This contest is a true opportunity for our final-year students who were really motivated. They’ve demonstrated great creativity, drawing from Aubade’s brand spirit and concentrating on technical aspects to obtain a perfect fit.”

“They used Lectra solutions, which are at the core of our programme and which are an undeniable advantage when looking for a job.”



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