Aubade launches in Westfield Stratford

French lingerie company Aubade has launched a new boutique in Westfield Stratford.

The new store is the brand’s third in the UK capital. Aubade already operates outlets in London’s South Molton Street and Westbourne Grove.

The brand’s UK boutiques feature furniture decorated with a dotted black and white lace motif.

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A velvet curtain provides privacy for visitors, as they gain the discreet assistance of the store’s staff, while a bright red counter with the brand’s name emblazoned in black provides a finishing touch.

The boutiques, according to Aubade, reveal the charm of ‘sex appeal a la francais, ’as cultivated through the ‘French art of loving.’

The business launched its first UK stores, last year, following a spate of other international entries into the market by the likes of Intimissimi and Gilly Hicks, the former of which opened a store in Westfield Stratford last month.

Victoria’s Secret is also set to launch in London, this July, and recently revealed that the shopping centre would be one of its initial two store locations.

Aubade has multiple boutiques throughout the Europe, including countries such as Germany, Belgium, Spain, Russia and Switzerland.

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