British online lingerie and fashion retailer, Asos, is rolling out a rapid same-day delivery service for London-based customers.
The ‘Asos Instant’ delivery service will allow customers from all 122 postcodes within London to place orders from Asos’ range of 85,000 products for same day delivery up until 10am.
“Asos has a history of innovation in our use of technology, our trend setting fashion, and in the best-in-class delivery and service propositions we offer our customers. We are excited about the introduction of ASOS Instant and will continue to explore new options that add convenience and choice for ASOS shoppers,” said Matt Rogers, delivery solutions and returns director at Asos.
The company insists that it has always focused on giving customers the best experience possible and has a history of offering choice when it comes to delivery and service propositions. In the last year alone, it claims to have introduced 200 related improvements around the world.
The service will cost £12.95 and parcels will be delivered between 6pm and 10pm on the same day. Availability in other major cities around the UK will follow in the coming months.
The move comes a month on from the launch of a visual search tool which allows consumers to find desired products by uploading photos.