ASOS takes on Fishbelly Lingerie

German boudoir brand Fishbelly Lingerie will be sold worldwide by ASOS.

The award-winning label’s collection of transparent bras and seductive knickers made using delicate laces, faux leather, wet-look latex, embroideries and feathers will launch online at asos.com this month.

Fishbelly Lingerie was founded in Berlin by Jutta Teschner 15 years ago, before being moved to Hong Kong in May 2014.

The brand is sold in boutiques and department stores around the world, including Galleries Lafayette in Paris, KadeWe in Berlin, Oberpollinger in Munich, Topshop and Fenwick in London, Mon Amour in Moscow and Globus in Switzerland.

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It also owns a flagship boutique in Hong Kong’s Soho district.

Fishbelly Lingerie’s latest collection is inspired by ‘China: Through the Looking Glass’, an exhibition curated by American Vogue editor Anna Wintour and shown in New York last summer at the Metropolitan Museum of Art.

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