ASOS rolls out image based search system

Online clothing retailer ASOS has begun testing image searching software to help its customers locate desired items.

The feature allows users to upload an image, taken from social media, magazines, or blogs. The image is compared to the archive of items before offering the shopper the exact product they’re looking for as well as similar styles.

Approximately 10% of ASOS customers currently have access to the software, which flicks through the 85,000 products.

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The technology maps 1,500 key points from an image and gets better at identifying items over time.

David Atkins, Hammerson chief executive told, the Guardian: “Our own research shows that on an average shopping journey customers use a combination of offline and online shopping channels. Initiatives such as FindSimilar are designed to further blur the lines between the two.”

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