ASOS is the most productive retailer in the UK: study

ASOS

ASOS has topped a list of the 30 most productive retailers in the UK, measured by sales per employee.

While a hike in its headcount in recent years has resulted in a declining sales per employee, at approaching £550,000, ASOS still takes top position by a significant margin.

That’s according to Retail Week Prospect, which compiled the list by using the latest available financial year for which retailers have filed their annual reports or accounts at Companies House.

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Asos is followed by Farfetch and Missguided, making £460,965 and £400,060 per employee respectively, meaning the top three all operate in the fashion sector.

Analysing the data by sector, electricals tops the rank with an average sales per employee of just under £230,000.

But in terms of range, the fashion and footwear sector has the largest spread of sales per employee. Asos bolsters the fashion category at the top end, while retailers such as Claires, Blue Inc and Shoe Zone are at the other end of the spectrum with a figure of less than £50,000.

Rank Retailer Sales per employee
1 Asos £542,379
2 Farfetch £460,965
3 Missguided £400,060
4 Moonpig £375,970
5 Made.com £375,565
6 Wiggle £367,620
7 Loaf £344,880
8 Yoox Net-a-Porter £309,870
9 Victoria Plum £297,940
10 MatchesFashion £297,854
11 N Brown £294,725
12 SecretSales £290,000
13 Ao.com £285,200
14 BrandAlley £277,960
15 Majestic £276,540
16 Aldi £275,545
17 The Hut Group £270,955
18 Chain Reaction Cycles £263,830
19 Furniture Village £258,505
20 Boden £256,070
21 QVC £250,625
22 Oak Furniture Land £240,229
23 Zalando £233,340
24 Dixons Carphone £231,960
25 Boots £227,405
26 Selfridges £226,280
27 Apple £219,100
28 Bathstore £218,870
29 Boohoo £215,190
30 SuperGroup £214,390

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