ASOS is preparing to launch its first-ever erotic accessories range by Gigi Noir, a diffusion brand from Holloway Smith Noir.
The collection, which will go on sale this month, features collars, cuffs, headbands and tassels handmade by sisters Sophie and Alice Holloway in their London studio.
The luxury erotic industry is generally geared towards a more mature audience, but Sophie argues: “We believe young adults also deserve access to high quality teasewear and this belief has lead to our collaboration with ASOS.”
ASOS was initially unsure about stocking the line, the designers admitted, but the retailer was “won over” by their passion for sending a positive message about sex to young people.
The news follows the launch of Holloway Smith Noir’s social and sexual responsibility campaign, Ladies Come First, which aims to help young women and men explore sexual issues, such as boundaries and communication.
Gigi Noir products are made using recycled leather and Swarovski sequins. Prices range from £33 to £57.