Independent brand Hopeless Lingerie has publicly accused online retail giant ASOS of copying one of its lingerie designs.
The Australian label posted a picture on Twitter last week of a strappy lingerie set side by side with a near-identical ASOS design.
“Spot the difference @asos vs @hopelesslingerie. Shame on you @asos once again ripping off independent designers,” the company tweeted.
Responding to the Tweet, the ASOS Here to Help Twitter account replied: “Here at ASOS HQ we take design infringements super seriously – we’ve passed this over to our legal team.”
And Hopeless fired back last night: “Oh really? @ASOS_HeretoHelp We’ve been through this before though and last time YOUR legal team decided it ‘wasn’t and infringement’.”