Asda has launched an affordable underwear and nightwear collection for breast cancer patients.
Breast Cancer Care has teamed up with Asda’s clothing brand George to create the line for those receiving and recovering from surgery.
Features include tops with open backs to allow access for tubes during treatment; inner mesh support and adjustable ties on waistbands for extra comfort while scarring heals.
The range also includes a blush pink non-wired, non-padded post-surgery bra featuring soft jersey pockets for a prosthesis, and matching briefs.
The bra, priced at £8, is available in sizes 34A to 42G.
The launch is part of Asda’s Tickled Pink campaign and 10% of all sales will go directly to Breast Cancer Care and Breast Cancer Now. Prices range from £6 to £15.
Samia al Qadhi, chief executive of Breast Cancer Care, said: “We are delighted to have worked with George on its post-surgery range. Breast cancer changes everything, especially your body. Surgery scars or losing a breast can affect how a woman feels about herself. Women can feel nervous about shopping for new bras after these physical changes and many are concerned about wearing the right bra so it can be daunting to know where to start.”
George will expand its post-surgery underwear range and add a post-surgery swimwear line to the collection in the coming months.
Swimsuits will feature adjustable straps, an elasticated insert for support and pockets for a prosthesis.
“This range of underwear, swimwear and sleepwear could make all the difference and may help many women to regain their confidence. We would like to thank George for all its support for people affected by breast cancer,” added Qadhi.