Customer surveys and sales data from lingerie company Intimacy have revealed the average American bra size has grown from 34B in 1983 to 34DD in 2013.
Shopping and style website Racked conducted additional research into sizing, discovering the average bra size purchased by Figleaves.com customers to be 34E. The site also learned other retailers, like Cosabella, are now offering larger band sizes than ever before, going up to a 38 for C, D and DD cups.
However, retailers are not convinced breasts have grown as much as the statistics would indicate. Instead, they believe expanded size offerings, particularly in upmarket lingerie, combined with more awareness of proper fit, have lead to women buying larger bras.
A representative from Intimacy explained that “instead of forcing D+ breasts into A to D cup bras, women are beginning to purchase larger cup sizes that actually fit properly.”
Next Top Stories
More News Stories
EDITOR'S CHOICE »
The brand will showcase its revamped Classics collection.
Book your place at the industry event of the year.
The pace of growth is set to accelerate in the run up to Christmas.
Most Popular »
Recently Commented »
ALSO IN lingerieinsight.com »
LL Films will film the event when it opens its doors on December 3.Read more
Greg Zemor discusses the best approach to European expansion online.Read more
Brands including Oroblu and Leg Avenue discuss trends in the industry.Read more
Five-piece collection set to grow in coming year.Read more