Customer surveys and sales data from lingerie company Intimacy have revealed the average American bra size has grown from 34B in 1983 to 34DD in 2013.
Shopping and style website Racked conducted additional research into sizing, discovering the average bra size purchased by Figleaves.com customers to be 34E. The site also learned other retailers, like Cosabella, are now offering larger band sizes than ever before, going up to a 38 for C, D and DD cups.
However, retailers are not convinced breasts have grown as much as the statistics would indicate. Instead, they believe expanded size offerings, particularly in upmarket lingerie, combined with more awareness of proper fit, have lead to women buying larger bras.
A representative from Intimacy explained that “instead of forcing D+ breasts into A to D cup bras, women are beginning to purchase larger cup sizes that actually fit properly.”
Next Top Stories
More News Stories
EDITOR'S CHOICE »
Model attends A-list fashion party in London designer's dress.
The finalists of the Independent Retailer of the Year in pics.
The system allows e-tailers to measure KPIs against their competitors.
Most Popular »
Recently Commented »
ALSO IN lingerieinsight.com »
Customers have slated the Perfect Body advertising campaign.Read more
Michael Weedon, deputy CEO of bira, gives his opinion.Read more
Brands including Oroblu and Leg Avenue discuss trends in the industry.Read more
Five-piece collection set to grow in coming year.Read more
The actress plans to revive the 80 year-old French brand.Read more