Customer surveys and sales data from lingerie company Intimacy have revealed the average American bra size has grown from 34B in 1983 to 34DD in 2013.
Shopping and style website Racked conducted additional research into sizing, discovering the average bra size purchased by Figleaves.com customers to be 34E. The site also learned other retailers, like Cosabella, are now offering larger band sizes than ever before, going up to a 38 for C, D and DD cups.
However, retailers are not convinced breasts have grown as much as the statistics would indicate. Instead, they believe expanded size offerings, particularly in upmarket lingerie, combined with more awareness of proper fit, have lead to women buying larger bras.
A representative from Intimacy explained that “instead of forcing D+ breasts into A to D cup bras, women are beginning to purchase larger cup sizes that actually fit properly.”
Next Top Stories
More News Stories
EDITOR'S CHOICE »
The brand will kick start the Ladies Come First campaign on Sunday.
The retailer has taken stock of the brand's high-end lingerie lines.
Vodafone and O2 are battling it out to acquire the lingerie company.
Most Popular »
Recently Commented »
ALSO IN lingerieinsight.com »
Vodafone and O2 are battling it out to acquire the lingerie company.Read more
The Lingerie Insight columnist shares her retail words of wisdom.Read more
CEO Jacqueline Gold chats about the brand's overhaul.Read more
Five-piece collection set to grow in coming year.Read more
The film takes inspiration from the myth of Theseus and the Minotaur.Read more