Customer surveys and sales data from lingerie company Intimacy have revealed the average American bra size has grown from 34B in 1983 to 34DD in 2013.
Shopping and style website Racked conducted additional research into sizing, discovering the average bra size purchased by Figleaves.com customers to be 34E. The site also learned other retailers, like Cosabella, are now offering larger band sizes than ever before, going up to a 38 for C, D and DD cups.
However, retailers are not convinced breasts have grown as much as the statistics would indicate. Instead, they believe expanded size offerings, particularly in upmarket lingerie, combined with more awareness of proper fit, have lead to women buying larger bras.
A representative from Intimacy explained that “instead of forcing D+ breasts into A to D cup bras, women are beginning to purchase larger cup sizes that actually fit properly.”
Next Top Stories
More News Stories
EDITOR'S CHOICE »
A preview of the debut collection from the fuller bust brand.
The online retailer reported a 10% fall in half-year profits to £18m.
The bra could see wearers breaking the internet, Kim Kardashian-style.
Most Popular »
Recently Commented »
House of Lingerie revives bankrupt Bodywear Office
The House of Lingerie paid €5000 for the "goodwill" of tBO.
Feminist brand vows to shake up the lingerie world
Neon Moon plans to fight against negative perceptions of body image.
ALSO IN lingerieinsight.com »
Lorna Drew unveiled her mastectomy collection at Moda in February.Read more
Is discounting online having a negative impact on physical stores?Read more
Are the needs of larger-cup lingerie consumers being fulfilled?Read more
Five-piece collection set to grow in coming year.Read more
Vixen steps into the role of a 1950's pin up for the colourful video.Read more