Affinitas Intimates, which owns the lingerie label Parfait, have moved their offices to London.

The move comes at a time of continuing growth for American-owned company, which opened its first UK offices in Birmingham in 2011. Affinitas Intimates hopes their relocation to London will help them “connect with buyers and consumers across the UK, and especially in the south,” according to a press release.

Rebecca Spiers, Affinitas European sales manager, said the company is “constantly striving to find ways to further serve our clients. Our hope is that our new location is more convenient for both clients and associates to meet with the UK Team and to view our collections.”

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The new office is located in Victoria, in the heart of London.