Affinitas Intimates, which owns the lingerie label Parfait, have moved their offices to London.
The move comes at a time of continuing growth for American-owned company, which opened its first UK offices in Birmingham in 2011. Affinitas Intimates hopes their relocation to London will help them “connect with buyers and consumers across the UK, and especially in the south,” according to a press release.
Rebecca Spiers, Affinitas European sales manager, said the company is “constantly striving to find ways to further serve our clients. Our hope is that our new location is more convenient for both clients and associates to meet with the UK Team and to view our collections.”
The new office is located in Victoria, in the heart of London.
Next Top Stories
More News Stories
Related Photo Galleries
EDITOR'S CHOICE »
Must-stock items to add on to lingerie and nightwear sales.
The convenient service draws shoppers to physical retailers.
By Night range unveiled in line with bran's Ode to Curves campaign.
Most Popular »
Recently Commented »
ALSO IN lingerieinsight.com »
Shops could open for longer under revived government proposals.Read more
Winners of the 2015 Lingerie Insight Awards can now be revealedRead more
Ayla Rose plans to introduce the brand to a global audience.Read more
Five-piece collection set to grow in coming year.Read more
Film takes viewers behind the scenes of Coco de Mer's SS16 photoshoot.Read more