Affinitas Intimates, which owns the lingerie label Parfait, have moved their offices to London.
The move comes at a time of continuing growth for American-owned company, which opened its first UK offices in Birmingham in 2011. Affinitas Intimates hopes their relocation to London will help them “connect with buyers and consumers across the UK, and especially in the south,” according to a press release.
Rebecca Spiers, Affinitas European sales manager, said the company is “constantly striving to find ways to further serve our clients. Our hope is that our new location is more convenient for both clients and associates to meet with the UK Team and to view our collections.”
The new office is located in Victoria, in the heart of London.
Next Top Stories
More News Stories
Related Photo Galleries
EDITOR'S CHOICE »
The designers have launched a prêt à porter range for AW14.
Franceska Luther will head up the development across all brands.
Neiman Marcus and Nordstrum have withdrawn Mara Hoffman swimwear.
Most Popular »
Recently Commented »
ALSO IN lingerieinsight.com »
The supermodel wore the Chambre des Secrets naked panty body.Read more
The Lingerie Insight columnist shares her retail words of wisdom.Read more
We look back on the major issues of the last 12 months.Read more
Five-piece collection set to grow in coming year.Read more