A face mask designed as a mini black lacy bra to promote Beate Uhse lingerie at a trade show is going to be properly manufactured and sold, according to a report in Ad Week.
German advertising agency Interone created the eye shades bras to attract buyers to the Beate Uhse stand at Salon International de la Lingerie.
Beat Uhse specialises in erotic lingerie and adult toys. The eye shades are being packaged and sold under the rather under-whelming name of Face Bra.
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The London-based duo will spin the decks at the event.
Retailers should ensure supply chains can handle a spike in demand.
The Israeli supermodel has previously worked for Ralph Lauren.
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