A face mask designed as a mini black lacy bra to promote Beate Uhse lingerie at a trade show is going to be properly manufactured and sold, according to a report in Ad Week.
German advertising agency Interone created the eye shades bras to attract buyers to the Beate Uhse stand at Salon International de la Lingerie.
Beat Uhse specialises in erotic lingerie and adult toys. The eye shades are being packaged and sold under the rather under-whelming name of Face Bra.
Next Top Stories
More News Stories
EDITOR'S CHOICE »
The legislation came into force 20 years ago today.
The balaclava-like mask has been featured in a New York magazine.
Consumers have become less loyal to retail brands in recent years.
Most Popular »
Recently Commented »
ALSO IN lingerieinsight.com »
The model has generated interest across vintage lingerie specialists.Read more
The Lingerie Insight columnist shares her retail words of wisdom.Read more
Peter Cronin on the small changes that led to big profit growth.Read more
Five-piece collection set to grow in coming year.Read more
A behind-the-scenes look at the brand's SS15 ingerie photoshoot.Read more