A face mask designed as a mini black lacy bra to promote Beate Uhse lingerie at a trade show is going to be properly manufactured and sold, according to a report in Ad Week.
German advertising agency Interone created the eye shades bras to attract buyers to the Beate Uhse stand at Salon International de la Lingerie.
Beat Uhse specialises in erotic lingerie and adult toys. The eye shades are being packaged and sold under the rather under-whelming name of Face Bra.
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The collection features five lacy bras and three shaping briefs.
The group hopes the new format will increase sales efficiency.
The news comes after the retailer recorded a strong first half.
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