A face mask designed as a mini black lacy bra to promote Beate Uhse lingerie at a trade show is going to be properly manufactured and sold, according to a report in Ad Week.
German advertising agency Interone created the eye shades bras to attract buyers to the Beate Uhse stand at Salon International de la Lingerie.
Beat Uhse specialises in erotic lingerie and adult toys. The eye shades are being packaged and sold under the rather under-whelming name of Face Bra.
Next Top Stories
More News Stories
EDITOR'S CHOICE »
Shape-shifting corsets have made a comeback in recent months.
Voting for the winner of Curvy Kate's competition begins next week.
On-time delivery and attempted deliveries have increased year on year.
Most Popular »
Recently Commented »
House of Lingerie revives bankrupt Bodywear Office
The House of Lingerie paid €5000 for the "goodwill" of tBO.
Feminist brand vows to shake up the lingerie world
Neon Moon plans to fight against negative perceptions of body image.
ALSO IN lingerieinsight.com »
Most retailers said sales were up on a year ago, new figures show.Read more
IMRG managing director Justin Opie on the changing face of etailing.Read more
Are the needs of larger-cup lingerie consumers being fulfilled?Read more
Five-piece collection set to grow in coming year.Read more
Vixen steps into the role of a 1950's pin up for the colourful video.Read more