Distributor Alterego has become the exclusive UK distributor of Italian shapewear brand Control Body.
The brand, which has made its UK debut at the Moda trade show in Birmingham, has reportedly already received a lot of attention from buyers.
Alterego managing director Diane Gordon-Freeman said: “The price points have taken everyone aback. The level of quality and value for money has received an excellent response at this show. The feedback we have had has been terrific. It’s been very exciting.”
Each product within the range comes with a point of sale leaflet that includes a description of the products’ shaping functions, as well as information on other items within the range.
Next Top Stories
More News Stories
Related Photo Galleries
EDITOR'S CHOICE »
Report Indicates that Mobile retail is growing rapidly
Popstar wears Wolford ensemble to meet fans
Latest campaign featuring tech's leading ladies opens debate
Most Popular »
Recently Commented »
ALSO IN lingerieinsight.com »
The lawyer reflects on the VictoriaÃ¢âRead more
The brand's founders explain the change in direction.Read more
Five-piece collection set to grow in coming year.Read more
A behind-the-scenes look at the brand's SS15 ingerie photoshoot.Read more