Distributor Alterego has become the exclusive UK distributor of Italian shapewear brand Control Body.

The brand, which has made its UK debut at the Moda trade show in Birmingham, has reportedly already received a lot of attention from buyers.

Alterego managing director Diane Gordon-Freeman said: “The price points have taken everyone aback. The level of quality and value for money has received an excellent response at this show. The feedback we have had has been terrific. It’s been very exciting.”

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Each product within the range comes with a point of sale leaflet that includes a description of the products’ shaping functions, as well as information on other items within the range.