Senior members of the UK lingerie industry came together at the inaugural UK Lingerie Awards last night to recognise outstanding examples of excellence in the market during the past year.
More than 250 lingerie professionals attended the event, which was sponsored by Speedo Sculpture and the Melas Group, and took place inside the plush confines of One Mayfair.
Despite the challenges that the market has faced during the past 12 months, competition for this year's awards was as fierce as ever across the 20 categories on offer.
A full list of the winners can be found below but, in the brand categories, the victors included La Perla, Lascivious, Made By Niki, Maryan Mehlhorn, Shock Absorber and Wolford Tights.
Agent Provocateur, Rigby & Peller, Selfridges and Figleaves claimed the retail prizes, while La Senza scooped the prize for Marketing Campaign of the Year with Cup Size Choir.
In the much-anticipated New Brand of the Year award, Obey My Demand struck gold as designer Leanne Brooke saw off strong competition to earn victory in the category. She was presented with her trophy by model and socialite Imogen Thomas.
Rounding off the ceremony, Jill Kenton received the Lifetime Achievement Award on behalf of her mother, June Kenton, who was given the accolade in honour of the 50 outstanding years that she has devoted to the industry, both as proprietor of Rigby & Peller and holder of the Royal Warrant.
Full coverage and pictures from the awards ceremony, which was presented by Millie Clode, will be published in the October issue of Lingerie Insight magazine. You can also view a selection of images from the night on the Lingerie Insight and the UK Lingerie Awards websites.
UK Lingerie Awards Winners
Lingerie Brand of the Year: La Perla
New Designer of the Year: Obey My Demand
Independent Directional Brand of the Year: Lascivious
Independent Retailer of the Year: Rigby & Peller
Bridal Brand of the Year: Myla
Best Marketing Campaign: La Senza (Cup Size Choir),
Ethical Brand of the Year: Sweetling Lingerie
Hosiery Brand of the Year: Wolford Tights
Full Bust Brand of the Year: Curvy Kate
Shapewear Brand of the Year: Made by Niki
Men’s Brand of the Year: Calvin Klein
Multiple Retailer of the Year: Agent Provocateur
Most Innovative Brand of the Year: Atsuko Kudo
Maternity Brand of the Year: Cake Lingerie
Post Surgery Brand of the Year: Jamu Australia
Sports Bra Brand of the Year: Shock Absorber
Swimwear brand of the Year: Maryan Mehlhorn
Online Retailer of the Year: Figleaves
Department Store of the Year: Selfridges
Lifetime Achievement Award: June Kenton
Sep 9, 2011 , UK
Well done Andrew, Cat & co for fabulous evening. Big congrats to all the Curvy Kate team and all the other finalists.
Sep 8, 2011 , Netherlands
Thank you, Cat and all the others for the organization of this great event. We had a wonderful evening and not only because we won the award for Post Surgery Brand of the ear (although we are very very happy with it).